Archive : Brand You

Last evening and in a somewhat ironic swist of fate, I popped down to my local Woolies, picked up cooked chicken for the kids and whisked the wife away to a talk with CEO of Pick n Pay, Nick Badminton. Okay, so maybe the connection wasn’t that strong, but I did feel a little guilty when I realised halfway through his talk that back home, my kids were munching through a Woolies chicken while [...]

I remember laughing my head off once when a friend of explained how his wife constantly moaned at him for not being in shape. His response to her was, “…but round is a shape!” But just like the years take their toll on us physically, they also tend to have a dramatic affect on us emotionally and mentally. So thinking back, I realise that I’ve been “shaped” not [...]

In the past few weeks I’ve suddenly become more and more aware of people who wear various badges on their uniforms. For some people it’s kind of compulsory, while for others they do it simply to make a statement. Even when you were younger, you probably savoured the thought of earning a school badge, or even a scout one. It’s something that is normally associated with pride and achievement. [...]

I’m not sure about you guys but when we get to this time of year I suddenly find myself thinking a lot about the generation of young folks who have to make it out there. Maybe it’s the exam season, or just the state of the damn economy that’s getting me into this frenzy. I’m not sure really. However, whether you call them generation X, or Y, or any other strange adjective, [...]

A little while ago I came across a quote which I have started to use quite frequently to describe the importance of standing out from the crowd. It goes like this, “…Distinct or Extinct.” It appeared in a Tom Peters book and I remember reading it and realising that often in my own life, there were times when it was easier to rather just go with the majority opinion, than to stick [...]