Emotional Brand Power!

Last evening and in a somewhat ironic swist of fate, I popped down to my local Woolies, picked up cooked chicken for the kids and whisked the wife away to a talk with CEO of Pick n Pay, Nick Badminton. Okay, so maybe the connection wasn’t that strong, but I did...

What Shape Are You In?

I remember laughing my head off once when a friend of explained how his wife constantly moaned at him for not being in shape. His response to her was, “…but round is a shape!” But just like the years take their toll on us physically, they also tend...

Your Purpose is Your Badge of Honour

In the past few weeks I’ve suddenly become more and more aware of people who wear various badges on their uniforms. For some people it’s kind of compulsory, while for others they do it simply to make a statement. Even when you were younger, you probably...

Market Yourself in a Mad Ad World

I’m not sure about you guys but when we get to this time of year I suddenly find myself thinking a lot about the generation of young folks who have to make it out there. Maybe it’s the exam season, or just the state of the damn economy that’s getting...

Distinct or Extinct?

A little while ago I came across a quote which I have started to use quite frequently to describe the importance of standing out from the crowd. It goes like this, “…Distinct or Extinct.” It appeared in a Tom Peters book and I remember reading it and...

Personal Change is Not an Event

I’m not sure if any of you have ever experienced the panic of striking a blank when you are supposed to know the answer to something. Yes, I know you have. Whether you were sitting in an exam staring blankly at the test paper, or even when you were expected to...